As a Penn Center for Innovation (PCI) AppItUP Challenge winner, Vital Start  (formerly SugarTool) was incubated to manage complex neonatal ICU and Inpatient conditions that can have an adverse impact on the lives of babies and hence the future of population health. Current focus is on enabling a enhanced care management/ coordination solution for neonatal abstinence syndrome (NAS) across the continuum.

The founders are physicians from the Children’s Hospital of Philadelphia (CHOP) with deep expertise in pediatrics/neonatalogy and quality.  The CEO is a Wharton graduate and a technology executive with extensive experience across R&D, solutions and strategy.

The overarching mission of the company is to empower clinicians, care-givers, providers and payers with a comprehensive value-driven care delivery platform for neonatal care that delivers an improved start for a healthy population, one baby at a time!